top of page
Águila Griega
Read More
All Posts
Lessons in Sales Productivity: My BBVA Journey in 2006
By Águila Griega It’s 2006, and I’m wrapping up a credit risk committee meeting in Monterrey, where I lived at the time, when my boss,...
Rafael Frias
3 days ago2 min read
0 views
0 comments
Who Are You? Segmentation and Archetypes in Customer-Centric Design
By Águila Griega Ever wonder why some experiences just click? Carl Jung, the Swiss psychologist, had an idea: we’re all shaped by...
Rafael Frias
6 days ago2 min read
0 views
0 comments
Transformando la dirección y gestión comercial en Banca de Empresas y Gobierno - historia después de la fusión
Por Águila Griega Es 2000, estoy de vacaciones cuando la noticia de la venta de Bancomer a BBVA llega inesperadamente. Al regresar al...
Rafael Frias
Apr 82 min read
5 views
0 comments
Transforming Commercial Management and Administration in Corporate Banking - A Post-Merger Story
By Águila Griega It’s 2000, and I’m on vacation when the news of Bancomer’s sale to BBVA arrives unexpectedly. Upon returning to work, I...
Rafael Frias
Apr 82 min read
0 views
0 comments
AI-Powered Embedded Finance: The Next Leap in Banking
By Águila Griega Imagine your app not just processing payments but predicting your financial needs with AI precision. That’s the future...
Rafael Frias
Apr 72 min read
0 views
0 comments
Innovating in SME Credit Risk Management - my years in BBVA
Innovating By Águila Griega in collaboration with Martha P. Martínez I’m heading to Level 4, Orange Quadrant of Centro Bancomer—an...
Rafael Frias
Apr 12 min read
9 views
0 comments
Innovando en Riesgos de Crédito para PyMEs - mis años en BBVA
Por Águila Griega en colaboración con Martha P. Martínez Voy rumbo al Nivel 4, Cuadrante Naranja del Centro Bancomer—ícono arquitectónico...
Rafael Frias
Apr 12 min read
12 views
0 comments
Camino a Ítaca – El Autobús
Por Águila Griega Hace unas semanas, compartí la primera parte de "Camino a Ítaca" una reflexión sobre lo que significa ser...
Rafael Frias
Mar 302 min read
0 views
0 comments
The Route to Ithaca – The bus
By Águila Griega A few weeks ago, I shared the first part of our family’s “Route to Ithaca”—a reflection on what it means to be...
Rafael Frias
Mar 293 min read
2 views
0 comments
Transformando los Riesgos de Crédito - Una historia de negocios de principios de 2000
Por Águila Griega Es 2004, estoy en el vapor del Sport City, rasurándome la cabeza después de una carrerita de 5K en la Calzada del Valle...
Rafael Frias
Mar 252 min read
12 views
0 comments
Transforming Credit Risk: A Business Success Story from the Early 2000s
By Águila Griega It’s 2004, and I’m in the steam room at Sport City Club in Monterrey, shaving my head after an easy 5K run on the...
Rafael Frias
Mar 252 min read
2 views
0 comments


Un gol más allá del marcador
Por Águila Griega La primavera llegó a Hong Kong y con ella el calor. La cancha de fútbol absorbe el sol y lo proyecta con furia a las...
Rafael Frias
Mar 221 min read
18 views
0 comments
Elevating Customer Engagement: Key Success Factors You Can’t Ignore! 🚀
By Águila Griega In today’s competitive landscape, customer engagement is more critical than ever! The ability to effectively connect...
Rafael Frias
Mar 201 min read
0 views
0 comments
Consulting and Learnings: Weaving a Legacy of Humbleness Among Generations
By Águila Griega It was a chilly autumn morning in late 2001 when I began my consultancy with Originales Rossie. This moment marked the...
Rafael Frias
Mar 192 min read
2 views
0 comments
Consultoría y Aprendizajes: Tejiendo un Legado de Humildad entre Generaciones
Por Águila Griega Era una mañana fría de otoño, a finales de 2001, cuando inicié mi consultoría con Originales Rossie. Este momento marcó...
Rafael Frias
Mar 182 min read
3 views
0 comments
🌟 Unlocking Digital Transformation in Banking: The Key Success Factors 🌟
By Águila Griega* In the fast-evolving landscape of banking, digital transformation is no longer just an option—it's a necessity. While...
Rafael Frias
Mar 182 min read
1 view
0 comments
Empoderamiento en la era de la IA: redefiniendo el absurdo según 'El Mito de Sísifo
Por Águila Griega Mientras navegamos el entorno cambiante de la inteligencia artificial (IA), los temas centrales de "El Mito de Sísifo"...
Rafael Frias
Mar 162 min read
34 views
0 comments
De lo Tradicional a lo Digital: ¡Impulsando la Revolución de las Pequeñas Empresas!
En 2010, mientras lideraba el segmento de Negocios PyMEs en BBVA, me sumergí en una iniciativa transformadora para empoderar a las...
Rafael Frias
Mar 152 min read
11 views
0 comments
From Traditional to Digital: Igniting the Small Business Revolution!
Digitizing In 2010, while leading the Small Business segment at BBVA, I immersed myself in a transformative initiative to empower small...
Rafael Frias
Mar 152 min read
6 views
0 comments
Finding Empowerment in the Era of AI: Rethinking Absurdity through "The Myth of Sisyphus"
By Águila Griega As we navigate the evolving landscape of artificial intelligence, the core themes of Albert Camus' "The Myth of...
Rafael Frias
Mar 132 min read
14 views
0 comments
bottom of page