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Águila Griega
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Lessons in Sales Productivity: My BBVA Journey in 2006
By Águila Griega It’s 2006, and I’m wrapping up a credit risk committee meeting in Monterrey, where I lived at the time, when my boss,...
Rafael Frias
4 days ago2 min read
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Who Are You? Segmentation and Archetypes in Customer-Centric Design
By Águila Griega Ever wonder why some experiences just click? Carl Jung, the Swiss psychologist, had an idea: we’re all shaped by...
Rafael Frias
6 days ago2 min read
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🌟 Unlocking Digital Transformation in Banking: The Key Success Factors 🌟
By Águila Griega* In the fast-evolving landscape of banking, digital transformation is no longer just an option—it's a necessity. While...
Rafael Frias
Mar 182 min read
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